Guest ManagementFeatured
11 Psychological Triggers That Drive Direct Bookings
Discover the psychological principles that influence guest booking behavior and learn how to optimize your direct booking website for maximum conversions.
16 min read
Harshit Imudianda
Founder & CEO, Sommer
Passionate about empowering vacation rental hosts to build successful direct booking businesses. Our mission is to eliminate OTA dependency and help hosts maximize their revenue through innovative direct booking solutions.
Direct Booking StrategyProperty Management TechnologyBusiness GrowthRevenue Optimization
Author Statistics
Published Articles14
Latest PostSep 8, 2025
Community Impact10K+
Focus Areas
guest-managementrevenue-optimizationgetting-started
Articles by Harshit Imudianda
14 ArticlesShowing 1 - 9 of 14 posts
Revenue OptimizationFeatured
Direct Booking vs OTA: A Complete Cost Analysis
Save 15-20% on every booking. Compare the true costs of OTAs vs direct booking websites with real numbers and ROI calculations for vacation rentals.
18 min read
Getting StartedFeatured
Your 7-Day Roadmap to Direct Booking Success
Launch your direct booking website in 7 days. Step-by-step guide to get your first commission-free booking and save 15-20% on every reservation.
26 min read
Guest ManagementFeatured
The Psychology Behind Why Guests Book Direct
Discover why 67% of guests prefer direct bookings and learn psychological strategies to boost your website conversions by 200-300%.
17 min read
Business Strategy
Direct Bookings vs OTAs: The $100,000 Decision
A comprehensive financial analysis of the true costs and benefits of direct booking platforms versus OTA dependency, with real numbers that will shock you.
7 min read
Getting Started
Launch Your Booking Site in 30 Minutes (Step-by-Step)
Step-by-step guide to launching a fully functional vacation rental website in just 30 minutes, complete with booking system, payments, and professional design.
9 min read
Success Stories
How 5 Hosts Replaced Their Airbnb Income in 90 Days
Real stories, strategies, and step-by-step blueprints from hosts who successfully transitioned from OTA dependency to direct booking dominance.
8 min read
Operations
How to Manage 100+ Properties Without Losing Your Mind
Learn the systems, tools, and strategies that successful property managers use to efficiently manage large portfolios while maintaining quality and sanity.
7 min read
Business Strategy
Your Playbook for Breaking Free from OTA Restrictions
Take control of your vacation rental business by understanding the freedoms of direct booking versus the constraints of OTA platforms.
7 min read